Rest assured, the coffee geeks at Fine Grind, Tunbridge Wells know how to make a great brew, so to be given the chance to work with them was a real treat. They were looking to update their old logo to something clean, simple and instantly recognisable. Inspired by the classic cappuccino cup shape, the logo mark was created to replicate this visual, incorporating the 'FG' initials. The lock up was completed using a complementary font and colours chosen from a palette inspired by the shop's interior. The logo has been used in a variety of mediums, including shop signage, loyalty cards, stamps, digitally, roadside banners, and even emblazoned into their wooden coffee cart!