Prep is a new type of caterer, it’s casual and fun, offering family style dining; huge dishes served to the table for everyone to tuck into, and it drives people to engage with each other. They, however, are far from casual in their approach to developing memorable food made with the best seasonal ingredients. In order to reflect their innovative approach, we were tasked with creating a crisp, timeless monochrome logo and supporting contemporary branding for this new business. Tempting photography of Prep's dishes were shot by Matilda Delves Photography which run through the website complementing the brand. As well as using their clean, contemporary branding on the website, Prep have also used their logo in print and staff uniform.