Styling Matters and The Meek Boutique, Logo and Branding
It's always wonderful to work with ambitious and successful clients, and this time it was our turn to team up with the super stylish Lynne Meek, of Styling Matters and The Meek Boutique, a Tunbridge Wells based personal stylist and online entrepreneur, to update the branding for both her personal stylist business and online store.
The brief was to create contemporary, but classic branding, which was fun and fashionable appealing to a target audience of style conscious working women, that was clean, simple and would work alongside each other.
The logo designed for Styling Matters needed to be used across all mediums, including business stationery, website and social media. So, a clean, circular monogram of the S and M of Styling Matters was created to sit above Lynne's name. The monogram can be used as a separate element with a reversed out red version also created.
The design of the logo for The Meek Boutique needed to sit comfortably alongside the branding for Styling Matters, so again, a circular design was chosen using contemporary, hand written type paired with a crisp, sans font to complement. This logo has been used on postcards, stickers and even printed onto t-shirts.
Lynne's new website and online store was launched in August with huge success!