Good design is good business
Evidence from a new McKinsey report shows that placing design at the heart of a business can enhance growth. The report looks closely at how designers work in some of the top-performing companies, and it suggests design must be an integral part of how the organisation is managed, internally and externally.
As Thomas Watson, IBM’s revolutionary chairman said in the 1950’s “GOOD DESIGN IS GOOD BUSINESS”.
But why?
People have a short attention span and by using consistent colours, shapes, typefaces and imagery ensures your brand makes a strong first impression, helping you stand apart from your competitors. It only takes ten seconds to form a first impression of a brand’s logo, but it will take 5-7 impressions for consumers to recognise the logo.
Good design builds customer relationships by creating an emotional tie between your audiences and your brand. Your business’ brand should support the principles you have built your business around.
Good design keeps your website easy to use. Your website layout and content should be optimised to work well and ensure the best user experience possible for your audiences. 48% of people surveyed by Tyton Media said that the website design of a business was their number one factor in determining the credibility of that business.
And finally, good design makes you money! Ultimately, through building trust, making strong first impressions, building customer relationships and executing successful campaigns, good design increases your company value, boosts sales and puts your business in a better financial position.
So to conclude, you only have one chance to make a first impression, which is why investing in design helps make that impression a good one.
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