Visual Identity Package
Increase revenue and nurture clients with a bold visual identity that supports your values and principles.
Don’t drive clients away with inconsistent, meh design.
Let’s work together to create a visual identity with clout! Our designs connect with your audience and compels them to action, leaving you to go out there and confidently grow your business.
Our Visual Identity Package includes:
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In this meeting we speak about your business, values, clients, competitors, inspiration and outcomes.
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Collaboratively, we work on three mood boards that create an overall look and feel for your brand identity and forms the foundation for your project.
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We will provide you with three complementary logos (primary, stacked and icon or appropriate). Files will be supplied for each version for use in print and digital.
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Based on your logo designs and mood board choice, a complementary palette of up to six colours will be applied to the brand and provided to you in the pdf style guide.
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Based on your logo designs and mood board choice, a complementary collection of up to four fonts will be applied to the brand and provided to you in the pdf style guide.
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Based on your logo designs and mood board choice, patterns or icons will be applied to the brand and provided to you in the pdf style guide.
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Provided as a pdf document, this will be your brand bible and include all the information you will need with regards to brand usage, fonts, colours, icons and patterns.
Timeline: Six Weeks
“When we saw the design for our new visual identity, we were thrilled. It has entirely changed the way we are now perceived as a business and has given us the the confidence to expand.”
– Ben Jackson
Here’s the plan…
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1. Strategy
We will find a comfy spot for tea and cake and work through your brief, which will form the strategy for your new brand identity. You’ll also be asked to pull together some visual references to guide the project before we meet.
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2. Research
We take all of your input and fill in the gaps with research and build on your visual references. We then present three mood boards that will set out the various directions your identity may take.
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3. Design
Once we’ve determined the tone for your visual identity, we start designing three concepts for your logo.
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4. Review and feedback
We’ll present your logo designs and you’ll have a chance to offer three rounds of feedback on the visuals provided.
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5. Finishing touches
Over the following weeks, we’ll complete the finishing touches to your visual identity such as selecting complementary colours and fonts, and any other design elements we’ve worked on.
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6. Hand over
At this stage we will deliver all your new identity assets, brand guidelines and roll out any other design collateral so you’re ready to launch!
Launch your new brand confidently, engage with your audiences effectively and see your business grow from just £2,975
Note: Your project cost will be paid in two instalments.
In order for the process to run smoothly, and for us to deliver your new brand identity in a six week timeframe, be prepared for meetings and catch ups, lots of tea and lots of excitement!