The art of good design
What makes something that’s designed, (which, let’s face it, most things are) well designed? Well, as an old college tutor used to say, it’s got to have function AND form.
What does this mean in relation to the design of say a logo? Well, simplicity is ALWAYS the way forward, which sounds simple, right?? Wrong! I don’t know who it was who said, I would have written a shorter letter, but I did not have the time (some smart arse - right?!).
Sounds daft, but a lot of the time, something simple is much more difficult to achieve than something overly fussy or complicated.
It’s about being able to get rid of the superfluous, the added extras, the fluff and the stuff you don’t need.
I always keep this ethos in my head when I’m designing for my clients.
Think about the brands and primarily the logo designs that have more impact. The usual stuff springs to mind: Nike, Apple, McDonalds, FedEx, bla bla bla. They don’t have fuss or frills and we remember them, why!? They convey a clear, memorable message and cut through the clutter providing welcome, visual relief.
So, if you’re looking for a designer to create a brand for you, make sure they know this as it could be the difference between getting something that works and gets seen by your audiences, or doesn’t!
Anyway, here I am, shamelessly promoting the logo I designed for @fine_grind_ which I think works brilliantly (obvs) 😉