An identity carefully crafted for a cool client

Weald are committed to taking good care of their clients’ wine, be it for investment or appreciation and have been crafting bespoke wine fridges for over 50 years.

They understand that preserved correctly, wine can last for decades, even centuries stored properly, ensuring their collections grow in value and quality. And, with their experience, they pride themselves on creating bespoke, precision-engineered wine storage, combining the very latest technology with beautifully tailored cabinets.

Aimed at the domestic market (they do make commercial fridges too), we noticed that a lot of their competitors identities were either incredibly stuffy or just plain perfunctory.

We aimed to give their visual identity clout in the market by creating a logo that was bold, contemporary and clean. The logo mark and the word mark were designed to either sit together or separately with a suite of fonts chosen to complement, with the colour palette reminiscent of an expensive bottle of wine.

The logo has been rendered on to staff uniforms and we also designed Weald’s website.

Identity Web Photography