Eco identity designed for conscious cat-owners.

Based in Hove, The Coastal Cat Vet, is the area’s very first environmentally friendly, home visiting veterinary service. In her branded electric Mini, business owner and specialist feline-vet Nikki provides cat owners with a personal, independent and stress-free alternative to taking them to their local vet’s practice.

With her years of experience, Nikki understands how stressful it is for cats, who are notoriously territorial, to travel to visit their local surgery for care. Her focus was to serve Brighton and Hove’s doting and influential cat owners with a friendly, cat-centred service, alleviating anxiety for both pets and their owners.

Inspired by the business’ affluent seaside location, the visual identity design included a logo composed of an anatomically puurrrfect cat’s body, with a looping tail to create a coastal sunset scene including Brighton’s ubiquitous seagulls.

The visual identity was designed to look clean and sophisticated, incorporating Nikki’s new colour palette, typefaces and imagery and has been applied to the website, staff uniforms and business collateral.

Identity Web