Grinding for growth: the coffee duo with graphic plans.
Fine Grind Coffee Shop – Tunbridge Wells
Brothers Matt and James at Fine Grind, Tunbridge Wells are as well-known for a warm welcome as their extraordinary coffee. Informal and friendly service creates a relaxed atmosphere for customers to enjoy single origin coffee, muffins, panini and even the odd barbecue!
With two busy units operating in central Tunbridge Wells and plans for another to open soon, Matt and James were looking to update their original branding, which had been based on a latte art logo to something clean, simple and more graphic.
We created a logo mark that replicated the recognisable bowl shape of a traditional cappuccino cup, and within the curve, blended the 'FG' initials so that the crossbars of the two characters lined up to suggest the crema on the top of the coffee. The lock up was completed using a complementary font and colours chosen from a palette inspired by the shop's earthy and cocooning interior. The logo has been used in a variety of on and offline media, including shop signage, loyalty cards, stamps, roadside banners, and even emblazoned into their wooden coffee cart!
Identity
“When we saw BCD’s design for our new visual identity, we were thrilled. It has entirely changed the way we are now perceived as a business.”
→ Matt Dunford, Fine Grind Coffee Shop
Photography: Matilda Delves